Hisense, a world leader in technology, has partnered with FIFA to become the official sponsor of the FIFA World Cup Qatar 2022 ™, establishing an exclusive, unique and fascinating connection with the public in the whole world.
By joining the fold of the commercial affiliates of this great event, Hisense has the possibility of participating in a multi-faceted program, offering on-site interactions, visibility of the logo on various platforms or even international advertising campaigns. As part of the cooperation between the two organizations, which began in 2017 in preparation for the FIFA World Cup ™ in Russia, Hisense will also be able to offer its customers a video-on-demand program specially created from images of past editions of the competition and offered on VIDAA, its integrated smart television platform.
“I am very happy to welcome Hisense among the official sponsors of the World Cup as well as to conclude this partnership with a brand recognized all over the planet and increasingly present in the sports market”, declares Fatma Samoura, Secretary FIFA General. “FIFA and Hisense are both focused on technology, innovation and delivering the best possible experience for the public. I have no doubts that this collaboration will support the broad goals of both organizations and contribute to success. of what promises to be an exceptional event next year. “
“These investments in major international sporting events illustrate Hisense’s determination to establish itself as a global brand,” said Jia Shaoqian, Chairman and CEO of the Hisense group. “They strengthen our relationships with our customers and help accelerate the company’s globalization process. Finally, they lay a solid foundation for Hisense to compete with the most innovative and renowned brands on the planet, fostering its achieving the status of a leading global brand. “
Studies show that sponsorship of the 2018 FIFA World Cup Russia ™ increased the visibility of Hisense TV by 12% in PR China and 6% internationally, with notably excellent results. in the UK, France, Canada, Russia, Spain and Japan.
Hisense currently has more than 90,000 employees worldwide as well as 16 industrial sites and 16 research and development centers, which form a multinational collaborative system. It has a presence in multimedia, household appliances, intelligent computer systems and modern industries, with its products exported to more than 160 countries and regions. According to an independent research and consulting firm, Hisense was in 2020 the world’s fourth-largest TV maker in terms of unit shipments.
The World Cup, a true celebration of football, is an essential opportunity for brands to present their technological innovations and improve the fan experience. Hisense relies on innovation to provide varied responses to the increasingly diverse needs of consumers and to increase the development of the industry.