Following the tender for media rights for the FIFA World Cup Qatar 2022 ™ in Italy, FIFA awarded the exclusive rights to the competition to Rai, the national public broadcaster.
La Rai will thus be able to benefit from multi-media rights (television, digital and radio) and will present an extremely solid broadcasting concept. In addition to broadcasting all matches on Italian territory, it will offer a wide range of related programs, including match summaries and magazines. At least 28 of the 64 matches in the competition – including the opener, semi-finals and final – will be broadcast on the group’s main channel (Rai 1), fulfilling FIFA’s goal of offering the widest possible exposure to its competitions.
The twenty-second edition of the FIFA World Cup will have two particularities: it will be the first organized in the Middle East and the first to be played in November-December. With state-of-the-art stadiums, optimal playing conditions and a compact organizational concept, Qatar will provide the perfect setting to celebrate football’s ability to bring together and inspire people around the world. The competition will bring together 32 teams and will consist of 64 matches; As usual, the group stage should be upbeat and the knockout stage thrilling.
FIFA Director of Rights and Media Content Services, Jean-Christophe Petit, said on the occasion: “Following a very tough call for tenders, we are pleased to have been able to seal an agreement with a solid media partner in Italy for the 2022 World Cup. We look forward to working with the Rai Group to make this unique World Cup a resounding success and provide an unforgettable experience for the many football fans in Italy “.
The rights for the 2022 FIFA World Cup ™ are still available in some territories. Earlier this month, FIFA launched a tender for the rights to Qatar 2022 in Greece; the procedure will be closed on Tuesday April 20.
Through the sale of the commercial rights to its competitions, FIFA generates the income it needs to develop football around the world, notably through its Forward development program.